Social media marketing is a quick, easy, and, best of all, free strategy that can get your brand or company more attention and help generate more traffic to your website. Your own customers and prospects are often your best advocates, and enabling them to share your message with their social networks allows you to fully leverage their loyalty. With over 55 million tweets being sent on Twitter everyday and over 400 million active users on Facebook, the potential reach on social media is almost endless.

Furthermore, integrating social media tools into email campaigns is a great way to increase the readership of your e-mails and newsletters, especially when you give your recipients multiple options for sharing.