Dog Papers: Twitter on Caffeine

November 17, 2009

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Caffeine + Twitter = Success!

Have you had your morning coffee yet? If not, go grab one and then come back to learn how one small business coffee shop became the go-to joint for local fans to get their buzz all with the help Twitter. Sales even increased 20-30% - how’s for a little foam on the cappuccino?

For two years the owners of Coffee Groundz tried several methods to obtain new customers and increase daily sales. From print ads to local media, radio spots to non-profit events, but nothing seemed to give them the results they desired ... until they found Twitter.

Click here to how a simple tweet turned this small business coffee joint into a hip, tech-savvy destination for local fans to get their buzz.

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Fresh Facts & Stats

Marketing Sherpa’s latest 2010 Benchmark Marketing Guides puts social media as the number two strategy to help pull companies through the current economic recession (with email marketing as number one).

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