WineExpress.com moved their weekly 'Wine of the Week' email (offering discounted wine) to a daily 'Wine of the Day' email.

The results?
Increased click-through rates by 20% and increased email revenue by 69% and all without effecting their open or unsubscribe rate. How did they do it? By following these five simple steps ...

Samick, the leading manufacturer of Greg Bennett Guitars created video demonstrations of several of their signature electric and acoustic guitars. Demos featured step-by-step overviews, player tips and "auditions" of the instruments so web-viewers could see and hear them in action. Vice President John Hawkins was stunned ...

Industry Tips to Keep You in the Know

Studies show a 175% increase in clickthroughs when video content was included in company's email newsletter.

Best ways to leverage video content...

Jumpin' for Joy Over the Super Bounce Log

Keep your list squeaky clean and minimize unwanted transmissions by only sending emails to valid email addresses.

Using Mail Dog's Super Bounce Log will enable clients to log and remove unwanted emails that have bounced repeated times over a period of time. It's a snap to see bounces across multiple campaigns and lists and purge lists of undeliverable emails.

Clients with Super Lists enabled now have access to the Super Bounce Log! To take advantage of this new tool, contact Mail Dog to activate it in your account (it's free for Pro Plus clients).

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