|
Back to Basics
Basic Strategies to Heighten
Your Email's Effectiveness
Scrubbing your list: removing names that bounced in three consecutive emails
can increase deliverability by an average of 30%.
Consider Frequency: test send frequencies from once a month up to once a week. One company
move from once a month to twice a month and boosted revenue over 100%.
Watch day of week: find the best days to send emails based on your
reports. Promotional emails are best sent Monday or Tuesday while educational
newsletters perform better later in the week.
Test subject lines: benefit-oriented subject lines work best; A/B
test; think outside the box.
Segment your list: identifying different customer segments to send customized emails
are found to double open rates and more than triple clickthrough rates.
| 
No longer do marketers have to create a separate email newsletter AND RSS feed. You can use the Dog's set of tools to simultaneously publish your email newsletters and your RSS feeds. It's like 2-for-the-price-of-1 and your birthday all rolled into one.
