Ahead of the Pack

Looking to increase click-through rates as much as 300%? Just follow the lead of The Intercontinental Hotel Group.

Adding a creative graphic with a link to watch an online video into their email communications, increased their e-marketing stats in more ways than ever imagined.

The email campaign, sent to loyalty members, promoted links to videos featuring brand partners with ICHG hotels.

Not only did their click-through rate sky-rocket, but one in three e-mails were passed to a friend creating the viral marketing they had been searching for and the campaign created "an emotional connection with the customer base."

10 Facts You MUST Know about Online Video!

3 Lessons on Adding Video to Email

1 - Short and sweet videos work best.
2 - People prefer to watch instead of read. Work on your video message to lessen the copywriting burden.
3 - Don't embed the video into the email itself, rather link to the video for maximum deliverability and viewership.

Mail Dog has a new house! It's filled with new and cool tools to make your permission marketing even quicker and faster. Plus, there are new Dog tricks that will spark up sales like nobody's business including online video, RSS & webpage publishing and more!

Mail Dog's 240 pro tools put the power of permission email and online marketing in the palm of your hand. Click here to check out more...

Don't just take our word for it. Check out the Top 10 reasons why clients choose Mail Dog...