Open Sesame

A recent survey conducted over the past 12 months has revealed 3 top tips for marketers to improve their subject lines and get their emails opened and read...

1) SHOW VALUE IN THE FIRST TWO WORDS – Pushing the value of a newsletter in the first two words is key, especially when it conveys benefits for the subscribers. "Top 12," "Simple Email," "6 Actions" and "Your Copy" convey an actionable item to the subscribers and help boost open rates.

2) FIND THE RIGHT 'TRIGGER WORDS'  – Certain words or types of words can trigger response as much as the length of the subject line. A trigger can be a name, the use of numbers, number of characters, or use of an industry phrase...check out past activity to help figure out what "triggers" great responses from your own list.

3) WATCH THE HARD SELL – Minimizing the hard sell in the subject line can actually increase performance rates. Offer immediate value instead of asking subscribers to 'Buy Now' or 'Must See Offer.'

Open your heart...6 degrees of separation Kevin Bacon-style

Stop and really think about your offers for maximum impact!

Studies show the number of consumers who regularly check emails on their mobile devices has doubled over the past two years - from 7% to 14%.

New Year's Resolution! Start customizing your text-only email messages to appeal to those Blackberry, PDA-loving subscribers in your life..

New Dog Trick:
Campaign Booster Reports

Mail Dog is pleased to announce its partnership with Return Path, the industry's leading deliverability consultant.

And to sweeten the deal, we are launching a new tool to help turbo-charge your email campaigns. Campaign Booster Reports are designed to give you the scoop on your campaigns so you can reach as many of your readers as possible and get the maximum response!

With Campaign Booster Reports you'll get...

CONTENT ASSESSMENT -
A full list of words in your message that will likely trigger spam filters and the number of instances that they occur in your message.

ERROR SCAN - List of misspellings and typos used in your message.

INBOX SCREENSHOTS - A 30-35 page printable PDF report featuring snapshots of how your message appears in top email readers (installed and online) and yes! mobile devices.

Call 800-444-5588 to learn more about Mail Dog or click here to schedule a quick online demo!

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