The CAN-SPAM Act, is primarily targeted towards those not practicing ethical
permission marketing tactics. If you follow Mail Dog's policies, you'll stay
out of hot water. If you're interested in reading the entire Bill, you can
find it in Help.
Overall, you need not worry about the new
SPAM laws as they are designed to control SPAMMERS and Mail Dog's system is very
compliant with all current and new regulations. However, Mail Dog has no control
over certain areas of your permission marketing efforts and this is where you
need to focus on to get the best return on your permission marketing.
We've prepared the following guide to help
you get more of your mail delivered to your recipients, keep you off of
blacklists and out of doghouse. Feel free to call your Dog Handler should you
have any questions or concerns.
Absolutely Must Do!
Send email ONLY to those recipients who have
directly "opted-in" to your list! The only valid emails you can use in your Mail Dog account are
those that have directly given you permission to receive it. DO NOT use
names from directories, convention attendee lists, associate or partner
lists, or any other indirect source - even your customers should be
"opted-in" to your list.
Absolutely NO third party
of buying or renting a list and using it on Mail Dog? Think twice! Using a rented or purchased list,
the vast majority of which are bogus, will get your Mail Dog account
immediately suspended. We have a zero-tolerance policy on the use of 3rd
Always honor opt-out requests!
Of course, you'll always have the "unsubscribe link" at the
bottom of your emails and the unsubscribe process will be automated
for you. But, if someone contacts you directly and requests to
unsubscribe, you MUST make sure you add their email address to the master
list of unsubscribes in your Mail Dog account.
Never mislead or confuse recipients! When
setting up your campaigns, make sure that your company name, reply-to
email address and subject line clearly represent your company, content of your message,
and match the privacy footer information. For example, if your account's
privacy footer says "You have give ACME Company permission to send you
this email" - then your "from", "reply to address" and message all MUST be
from and about ACME Company. If you offer other products or services with
separate branding then you will need separate accounts.
Keep your account address updated! Your company's postal address
will be required on all email campaigns. To keep you compliant, we'll be
adding your address in the Account section to your footer. Just keep your
contact info current and you'll be all set.
Things You Should Do!
use the same "reply-to"
not required, and often times not practical, many of the new email readers
give users the ability to "white-list" an address that they will accept
mail from as a trusted sender. So, if the recipient white-lists
firstname.lastname@example.org and you
send a message from
email@example.com then the first address might get through, while
the second gets blocked or bounced.
Dog's permission header! By default, all
Mail Dog accounts will be configured to display a permission statement
both at the top (header) and bottom (footer) of every email message ("You've
subscribed to ACME Company communications"). This is to
further assure the recipient that you are practicing ethical permission
marketing. If you would prefer to not display the statement at the top,
please contact your Mail Dog handler and request that it be removed.
your opt-in confirmation message! When someone subscribes to your
list, you should send them a confirmation message that describes the
nature and frequency of your email communications, assure them that you
will not sell or rent their names to anyone under any conditions, and
advise them how to "opt-out" of your list. You should also suggest that
they "white-list" your "reply-to" address to prevent blocking or bouncing
of your messages.
Mail Dog Tools!
Permission Header: Your
permission statement will now appear both at the top and at the bottom or
Opt-In Logging: If you're using Mail Dog's opt-in tools, we will be
logging and archiving all opt-ins with the date, time and IP address of each new
subscriber to your list. If an Spam authority should ever request same for a
particular address, our Anti-Spam department will be able to document the
"opt-in" and hopefully clear up the issue.
Co-Branded Footer: To further eliminate any confusion about who is
sending the message to the recipient, the footer of your email messages will now
say "Instantly created and delivered by <Your Company Name's> Mail Dog.
Testing Your Emails|
The major players (Outlook, AOL, Yahoo!, Gmail) are all changing their email readers to address the ever-growing problem of Spam. This will impact where your email goes (is
it getting junked?) and what it looks like (images not displaying or inactive links). There are many things you can do to achieve maximum delivery of your messages...
Consider using the Campaign Booster
tool to give you a read on how your messages will look in all of the major
email readers on the planet!
Please Bark! As always,
please don't hesitate to contact us
if you'd like more info or would like assistance.
Call 800-444-5588 or email us: