Today's marketer knows that they need to have a lot of weapons in their marketing arsenal. For a lot of industry's and type of information, RSS plays an important role and offers a much-lauded channel of communication.

RSS or Really Simple Syndication is a technology that is being used by millions of web users around the world to keep track of their favorite websites. Basically, it's a "news feed" that users subscribe to. So if you're a marketer, creating your company's RSS feeds becomes just one more task on the ever-growing list of items you need to get to on a regular basis.

The Dog's RSS Publisher gets the job done in one fell swoop. No longer do marketers have to create a separate email newsletter AND RSS feed. You can use the Dog's set of tools to simultaneously publish your email newsletters and your RSS feeds. It's like 2-for-the-price-of-1 and your birthday all rolled into one.

The Dog's toolset gives marketers the opportunity to expand their list of subscribers without cutting into their marketing budget or schedule.