Campaign performance is driven by measurable metrics such as opens, clickthroughs, sales, conversion or however you measure ROI at the end of the day. Marketers need the tools to gauge success and be empowered to make changes to improve.
The Dog's powerful recipient-level reporting reveals every nuance of your campaigns' performance in language and formats that are easy to read and work with. Whether you're performing A/B testing of subject lines, send days of the week or times or new creative designs, we've got you covered.
Real-time reports reveal emails delivered, opened, and clicked, but more importantly who opened, who clicked, what links they clicked on, when they clicked,
if your message was referred to a friend, who unsubscribed and how your
campaign fared over the course of its lifetime. You'll even be able to
measure the sophistication of your target audience with their browsers and
platforms they use to read your mail. Want to dig deeper? Compare subscriber
engagement across several campaigns to identify who your most active readers
are. Segment your list with folks who expressed an interest in various offers
and services they clicked on. Retire content that's not engaging your
audience and add more of what they're interested in.
