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Landing pages, jump pages, webpages are where the conversion takes place. While the
email itself is important, having the appropriate landing pages to finalize the
transaction and tell your story are critical to the success of your permission
marketing campaigns.
Did you know that high performance emails include at least 3 links?
Or that readers don't like to read more than 2 paragraphs of text?
For those of us without a dedicated webmaster or IT Department at our beck and
call, the marketer is often at a loss for how to generate the pages they need
for success affordably and quickly.
This is where Mail Dog really
starts to shine! With the landing page publisher, there are landing page
templates, plus a landing page tracking tool to track clickthroughs and campaign
performance on these
pages. It's quick and easy!
Tell the full story, provide more details about a special offer, display a video
or a survey, an RSVP event registration form, more photos, a white paper...you
get the picture and ALL these features are available in your account.
Clients can even publish entire websites using the tool and take advantage of
templates to customize their homepage and supporting pages.
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Text, creative and placement of offers on landing pages all directly impact the impact and conversion rate. Do you know where you measure up?
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