A Little History
Several years ago, we went looking for a do-it-yourself email solution for our already established music education business, TrueFire. We had several hundred thousand students all over the globe and we needed an easy and affordable way to communicate with them. Printing and mailing sales offers and other communications were becoming way too expensive.

Even though there were dozens of solutions on the market, finding the right solution for us was much easier said than done. Our criteria was not all that demanding. We needed basic features like HTML design wizards, cool templates, personalization, image management, landing page publishing and recipient-level reporting. Good customer service was VERY important and the solution had to be quick and easy for our non-technical folks to use.

We tried everything out there; boxed software, dozens of DYI online services and even gave an email agency a shot at our business. There were a lot of good solutions on the market, but they were either too tedious, too complicated, too basic or too expensive.

The Birth of the Dog
So we built our own, called it Mail Dog (an affectionate reference to Cosmo, our office dog), and started using it very successfully for own permission communications. We saved tens of thousands of dollars in printing, mailing and production costs the very first year and our customers were blown away with the ease in which they were able to click to learn more about a product or order. Bingo!

Originally, we never planned to share Mail Dog with anyone else, but we started getting a ton of calls from folks on our list asking “what we were using” for our email blasts. One thing led to another, and we wound up building a version that other companies could take advantage of as well. Since then, over 2,500 companies, big and small, have put the Dog to work at their business sending tens of millions of spectacular-looking, permission-based communications to their own customers and prospects.

Over the years, we’ve tweaked Mail Dog to fit the needs of this very diverse (and very demanding) base of clients. Now in its 8^th version, Mail Dog puts over 200 pro tools and wizards at a marketer’s fingertips to create, track and manage their permission email communications and other online marketing initiatives. The Dog is still quick, easy and now widely recognized as “the most powerful, intuitive solution” in the market.

A New Marketing Landscape
Today‘s marketers need a wider range of permission and online tools to keep their register ringing. Mail Dog to the rescue! The Dog not only delivers a complete range of permission email tools, but now also provides tools for publishing landing pages, RSS feeds as well as online video streaming solutions for clients’ websites. It’s all integrated to work seamlessly and once again, our clients are delighted with the results. And while we do indeed have some pretty cool technology at work here, it’s all about the level of service we provide our clients. We score straight A’s with our clients and we’ll jump through hoops of fire to ensure your success.

Our secret ingredient? We eat our own dog food. Every aspect of Mail Dog has been influenced and improved by our own real world experience and feedback from our customers and clients alike.

Next Steps
So check out the various tools described on the site, or better yet, give us a shout as we'd love to learn more about your business. You can call us at 800-444-5588 or email us at info@maildogmanager.com any time.

Let us schedule a demo with you so that you can see the platform in action and experience the knowledgeable marketing professions (aka Dog Handlers) who can show you the ropes.

Woof!